Amelia started her first business at 19 - fast forward 20 years and she is regarded as an industry trailblazer, having successfully launched 4 businesses which have generated over $100m. She's transformed thousands of lives and helped the Australian population lose well over 2 million kilos. Most notably, she is the co-founder of the Michelle Bridges 12-Week Body Transformation, one of Australia's most successful online training platforms - think: hundreds of thousands on the database!

Amelia understands the challenges of starting a business, testing the market, investing for growth, managing growth, managing shifting markets and the collective power of a kick-arse team (12WBT was awarded the national BRW Top 50 Places to Work).

She is also a registered exercise scientist with a Masters in Nutrition, the health and fitness expert on Ch9’s Today Show, appears regularly in the media and is about to launch a podcast for working mums (she's a mum of four kids under 6). Amelia loves nothing more than working with people who want to step out of the shadows of self doubt, find their passion and live a life worth telling future generations.

"Navigating the four stages of a business, from start-up to sale"